Nº-01

3D MOTION DESIGN

2025

7-ELEVEN EXPERIENCE 2025 | 7EE

7-Eleven's Experience (7EE) event is a large annual event for franchise store owners to learn what's new for 7-Eleven and recap highlights from the previous year. As a Motion Designer I helped elevate the event's communication strategy. Ensuring that each visual element not only captured attention but also effectively communicated the brand's forward-thinking vision.

7-Eleven's Experience (7EE) event is a large annual event for franchise store owners to learn what's new for 7-Eleven and recap highlights from the previous year. As a Motion Designer I helped elevate the event's communication strategy. Ensuring that each visual element not only captured attention but also effectively communicated the brand's forward-thinking vision.

PROJECT OVERVIEW

Created Motion Graphics for 110 lifestyle videos, 1 Tik Tok Compilation and 2 Welcome videos

Illustrated information discussed in CEO Joe DePinto and COO Doug Rosencrans intro videos

Led the development of transitions, bumpers, infographics and motion design themes for the event

DETAILS

Motion Design, 3D Rendering,

After Effects, Media Encoder, Blender, Illustrator, Photoshop, Adobe Suite CC

As a Motion Designer for 7-Eleven, I played a pivotal role in enhancing the visual experience of the 7-Eleven Experience (7EE) event, a crucial annual gathering for franchise owners.

This event served as a vital platform for store owners to immerse themselves in the latest corporate initiatives and innovations for their stores. My contributions to the 7EE were multifaceted and impactful. I created dynamic graphics that were overlaid on videos displayed on TVs in each pod, bringing life to the various exhibits and presentations throughout the convention center.

A highlight of my work was the animation I produced for two cornerstone videos featuring the CEO and COO. These videos were instrumental in setting the tone for the event and communicating essential details about 7-Eleven's strategic direction. My animations helped to visualize complex data, illustrate new concepts, and maintain audience engagement throughout these crucial presentations.

By leveraging Adobe Creative Suite and Blender, I crafted a cohesive visual language that seamlessly integrated with 7-Eleven's brand identity while pushing the boundaries of creativity.

My work not only enhanced the aesthetic appeal of the event but also played a crucial role in effectively communicating important information to franchise owners, ultimately contributing to the event's success in educating and inspiring 7-Eleven franchise owners and key stakeholders.