Nº-01

3D MOTION DESIGN

2025

7-ELEVEN EXPERIENCE 2025 | 7EE

7-Eleven's Experience (7EE) event is a large annual event for franchise store owners to learn what's new for 7-Eleven and recap highlights from the previous year. As a Motion Designer I helped elevate the event's communication strategy. Ensuring that each visual element not only captured attention but also effectively communicated the brand's forward-thinking vision.

7-Eleven's Experience (7EE) event is a large annual event for franchise store owners to learn what's new for 7-Eleven and recap highlights from the previous year. As a Motion Designer I helped elevate the event's communication strategy. Ensuring that each visual element not only captured attention but also effectively communicated the brand's forward-thinking vision.

PROJECT OVERVIEW

• Created Motion Graphics for 110 lifestyle videos, 1 Tik Tok Compilation and 2 Welcome videos

• Illustrated information discussed in CEO Joe DePinto and COO Doug Rosencrans intro videos

• Led the development of transitions, bumpers, infographics and motion design themes for the event

DETAILS

Motion Design, 3D Rendering,

After Effects, Media Encoder, Blender, Illustrator, Photoshop, Adobe Suite CC

As a Motion Designer for 7-Eleven, I played a pivotal role in enhancing the visual experience of the 7-Eleven Experience (7EE) event, a crucial annual gathering for franchise owners.

This event served as a vital platform for store owners to immerse themselves in the latest corporate initiatives and innovations for their stores. My contributions to the 7EE were multifaceted and impactful. I created dynamic graphics that were overlaid on videos displayed on TVs in each pod, bringing life to the various exhibits and presentations throughout the convention center.

A highlight of my work was the animation I produced for two cornerstone videos featuring the CEO and COO. These videos were instrumental in setting the tone for the event and communicating essential details about 7-Eleven's strategic direction. My animations helped to visualize complex data, illustrate new concepts, and maintain audience engagement throughout these crucial presentations.

By leveraging Adobe Creative Suite and Blender, I crafted a cohesive visual language that seamlessly integrated with 7-Eleven's brand identity while pushing the boundaries of creativity.

My work not only enhanced the aesthetic appeal of the event but also played a crucial role in effectively communicating important information to franchise owners, ultimately contributing to the event's success in educating and inspiring 7-Eleven franchise owners and key stakeholders.



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