Interactive 3D Homepage Rendering

7-Eleven's Experience (7EE) event is a large annual event for franchise store owners to learn what's new for 7-Eleven and recap highlights from the previous year. As a Motion Designer I helped elevate the event's communication strategy. Ensuring that each visual element not only captured attention but also effectively communicated the brand's forward-thinking vision.

PROJECT OVERVIEW

• Created Homepage animation of 5 various environments

• Collaborated with architectural team to align animation with overall brand

• Illustrated the various ways the ArtCube can bring a community together

DETAILS

interstructinc

Motion Design, 3D Rendering,

After Effects, Media Encoder, Blender, Illustrator, Photoshop, Adobe Suite CC

3D Scroll Animation for Interstructinc showcasing their The Art Cube Website. This project involves creating an immersive 3D scroll animation for The Art Cube's new website, showcasing the versatility and community impact of their product. Working alongside a web developer, I'm designing a series of animated scenes that transition as users scroll through different sections of the site.

Key aspects of the project include:

Using Blender and Adobe Creative Suite to develop initial 3D environments

Animating transitions between multiple scenes to illustrate various applications of The Art Cube

Incorporating the client's style guide and visual references into the design

Iterative collaboration with the client to refine the look and style

Seamlessly integrating the animations with the website's scroll functionality

The goal is to create a visually striking and interactive experience that effectively communicates The Art Cube's potential to strengthen communities across different locations

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