Mettle
Launch Video

This project involved producing a launch video for Mettle to support the release of their mobile app on the Apple App Store and Google Play. Working directly with the founder, I helped shape the tone, pacing, and visual direction to create a piece that clearly communicated the product and encouraged early adoption.

Key aspects of the project included:

Conducting multiple discovery sessions with the founder to define the video’s tone, messaging, and overall direction

Developing a script and matching visual concepts to support the product story and launch announcement

Designing motion graphics and editing the final piece using Adobe After Effects, Premiere Pro, and the Adobe Creative Suite

Refining pacing, duration, and content to ensure the video performed well across digital marketing channels

Collaborating closely with the Mettle team to align the visuals with their brand and community-focused messaging

The launch video generated over 16,000 views with positive reception, helping increase brand visibility and contributing to Mettle ranking among the top 10 hiring apps in its category. The project also helped strengthen the company’s community-driven positioning as it expanded into new markets, leading to continued collaboration as the platform grows across cities in the United States.