PANINI TRADING CARDS

Panini America is one of the world’s leading producers of licensed sports trading cards and collectibles. The company holds exclusive licensing agreements with major leagues such as the NFL, NBA, and FIFA, producing physical and digital cards for collectors around the world. As part of the global Panini Group, Panini America continues to expand into digital collectibles and blockchain-based trading card experiences

PROJECT OVERVIEW

• Collaborated with Panini’s internal creative team to explore motion-based concepts

• Developed animated visual directions for multiple card series

• Focused on translating iconic card aesthetics into dynamic video formats

DETAILS

panini america

Motion Design

After Effects, Photoshop, Adobe Suite CC

This project involved producing social media and digital video content for Farmhand, supporting their marketing efforts across multiple platforms. Working closely with the Head of Marketing & Operations, I transformed project briefs, raw footage, and rough edit outlines into polished video content designed for social media and web distribution.

Key aspects of the project included:

Using Adobe After Effects, Premiere Pro, Media Encoder, and Photoshop to develop motion graphics and edit video content

Transforming rough edit timelines, written concepts, and raw footage into cohesive short-form videos

Producing batches of content optimized for platforms including Instagram, Meta, YouTube, and the company website

Maintaining brand consistency while adapting content to different formats and audience behaviors

Collaborating with the marketing lead to refine messaging and visual pacing across multiple deliverables

The goal was to efficiently convert internal ideas and raw media into engaging digital content that strengthened Farmhand’s online presence and supported ongoing marketing initiatives.

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