Nº07

WEBSITE AND MARKETING

2024

Ember Press

Through the creation of a visually stunning website and targeted marketing campaigns, I learned that the intersection of design, technology, and human emotion can transform a simple product into a vessel for preserving cherished memories and celebrating life's most precious moments.

PROJECT OVERVIEW

Website development

Content creation

Social media marketing, email marketing

DETAILS

Adobe Suite CC, Photoshop, Framer

In the realm of digital marketing and web design, I embarked on a project to elevate Ember Press, a unique floral preservation business based in Fort Worth. This venture showcased the power of strategic online presence and targeted campaigns in niche markets.

Leveraging my expertise in web development, I crafted a clean, modern website that effectively showcased Ember Press's artisanal flower preservation services. The site's responsive design emphasized the sentimental value of preserving wedding and memorial bouquets, appealing to clients seeking to immortalize their precious floral memories. By implementing an intuitive backend, I streamlined the client onboarding process, enhancing the overall user experience.

To complement the website, I developed comprehensive social media and email marketing strategies. The social media campaigns focused on visual storytelling, showcasing stunning examples of preserved floral arrangements across platforms like Instagram and Facebook. These efforts not only increased brand visibility but also engaged potential clients through targeted content. Meanwhile, the email marketing campaigns nurtured leads and maintained customer relationships through personalized content, including tips for floral care and exclusive offers. This multi-faceted approach to digital marketing ensured that Ember Press could effectively reach and engage its target audience, driving business growth in the competitive Fort Worth market.

WHERE TO NEXT?